about ucsi poll

About

About UCSI Poll Centre

ABOUT US

UCSI Poll Research Centre (UCSI PRC) is a part of UCSI University, one of the best private universities in Malaysia, but independent with a particular focus and capabilities.

UCSI PRC has mainly focused on areas of problem-solving research, developing new research capabilities in the field of public opinion and survey, and modelling analysis. We also provide training, consulting, public hearing, and monitoring and evaluation services. Moreover, we have expertise in survey research, strategy and policy development.

UCSI PRC has multiple tools to know what people think, what people do, and what people have. It also converts academic theories and models into applied research by providing real-life solutions to relevant problems in the social arena. And in doing so, contributes to the society and the larger public. The UCSI PRC publishes bi-weekly poll findings on social, economic, and political issues. 

 

History

In 1999, UCSI Poll Research Centre was established. In 2012, Professor Dato’ Dr Toh Kian Kok travelled and met pollsters in Bangkok, Thailand. The idea of setting up a poll centre back in UCSI University was mooted and then realised. In 2014, Associate Professor Dr Ngerng Miang Hong was appointed the CEO of the Centre until 2018. In 2019, Dr Noppadon Kannika was appointed the CEO of the Centre until 2020. Since 2020, Associate Professor Dr Pek Chuen Khee has been appointed the CEO of the Centre.

UCSI Poll Research Centre

METHODOLOGY

With the request of our clientele, we are able to conduct surveys in person, via telephone and online. 

Our mission

  • To convert the academic theories and models into applied research by providing real-life solutions to relevant problems in the social arena and in doing so, make a contribution to society and the larger public.
  • To develop new research capabilities in the field of public opinion and survey research.

About UCSI Poll Centre

OUR VISION

  • To develop a world class praxis® research centre, which conducts rigorous interdisciplinary research within the domain of social science.
  • To provide valuable research insights, which can be utilised by various stakeholders and clients as well as the society and the larger public.
  • To maintain integrity and cultivate trust towards survey research among researchers.
  • To create a repository of knowledge in public opinion and attitudes through empirical research.