UCSI Poll Research Centre (UCSI PRC) is a part of UCSI University, one of the best private universities in Malaysia, but independent with a particular focus and capabilities.
UCSI PRC has mainly focused on areas of problem-solving research, developing new research capabilities in the field of public opinion and survey, and modelling analysis. We also provide training, consulting, public hearing, and monitoring and evaluation services. Moreover, we have expertise in survey research, strategy and policy development.
UCSI PRC has multiple tools to know what people think, what people do, and what people have. It also converts academic theories and models into applied research by providing real-life solutions to relevant problems in the social arena. And in doing so, contributes to the society and the larger public. The UCSI PRC publishes bi-weekly poll findings on social, economic, and political issues.