March 21, 2017

KUALA LUMPUR: A survey conducted by UCSI Poll Research Centre (UCSI-PRC) found that graduate employability tops the list of criteria as prioritised by students when selecting their university. The participants were presented with nine choice criteria in three categories for their consideration. Their priorities are as below, divided by gender:

University Selection Criteria

While all students valued employability the most, further results revealed that male and female students have statistically different priorities. Male students in general placed more emphasis on functional aspects of a university as indicated by graduate employability and student achievements, while females were more inclined to focus on the prestige of university as reflected by university ranking and stiffness in university entry requirements:

Male students tend to think that the effectiveness of the programme is represented by the acquiring of employability skills and a platform to achieve, with low costs. Female students, on the other hand, tend to believe that employability is better gained from a university with a good reputation and the difficulty of the study programme as reflected via strict entry requirements.


The survey involved a sample size of 309 participants conducted face-to-face at various private and public higher education institutions as well as online. The participants consisted of 170 males and 139 females who are currently pursuing higher education.


About UCSI Poll Research Centre The UCSI Poll Research Centre (UCSI-PRC) is a public opinion research company owned by the UCSI Group. Its main objective is to utilise original and scientific research methodologies to investigate and analyse public opinions and attitudes.

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UCSI Poll Research Centre Sdn Bhd, 9th Floor Block G, South Wing, UCSI University, Kuala Lumpur.

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